O modelo CEvI para o design de moda-vestuário: corpo, estilo de vida e identidade
DOI:
https://doi.org/10.5965/1982615x06122013080Keywords:
indicator for consumption, design management, decision-making processAbstract
Na indústria de moda há uma tendência a minimizar a importância dos aspectos tangíveis. Considerando que os métodos para o desenvolvimento de produtos de moda-vestuário precisam incluir valores tangíveis e intangíveis, propõe-se o estudo de três dimensões essenciais: a identidade, o estilo de vida e a condição corpórea. Por fim, apresenta-se a classificação dos Indicadores de Moda-Vestuário segundo o modelo CEvI, no intuito de comunicar o valor adicionado por meio de benefícios e atributos.Downloads
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