Cool, absorbing, obvious: a semiotics perspective of Pantys brand
DOI:
https://doi.org/10.5965/1982615x14322021098Keywords:
greimasian semiotics, semiotics, generative path of sense, fashion brand, brand identityAbstract
With the use of the concepts of greimasian semiotics, this article analyzes the institutional video present on Pantys brand site, which offers absorbing pantys, shorts, swimsuits and bras to a female public that searches inovative and sustainable alternatives, in order to identify the brand’s discourse through one of its manifestations. Were used the levels of the generative path of sense to perform the analysis, as well as the categories of the expression plan and the semi-symbolism.
Downloads
References
BARROS, Diana Luz Pessoa de. Sintaxe narrativa. In: OLIVEIRA, Ana Claudia de; LANDOWSKI, Eric. Do inteligível ao sensível: em torno da obra de A. J. Greimas. São Paulo: EDUC, 1995.
CHEVALIER, Michel; MAZZALOVO, Gerald. Pró Logo: Marcas Como Fator de Progresso. São Paulo: Panda Books, 2007.
COSTA, Joan. A imagem da marca: um fenômeno social. São Paulo: Edições Rosari, 2008.FIORIN, José Luiz. A noção de texto na semiótica. Organon, 1995a. Disponível em: https://seer.ufrgs.br/organon/article/view/29370/18060. Acesso em:1 mar. 2019.
FIORIN, José Luiz. Semântica estrutural: o discurso fundador. In: OLIVEIRA, Ana Claudia de; LANDOWSKI, Eric.Do inteligível ao sensível: em torno da obra de A. J. Greimas. São Paulo: EDUC, 1995b.
FIORIN, José Luiz. Semiótica e comunicação. Galáxia, 2004. Disponível em: https://revistas.pucsp.br/galaxia/article/view/1390/869. Acesso em: 1 abr. 2019.
FIORIN, José Luiz. Elementos da análise do discurso. São Paulo: Contexto, 2008.
OLIVEIRA, Ana Claudia de; TEIXEIRA, Lucia. Linguagens na comunicação: desenvolvimentos de semiótica sincrética. São Paulo: Estação das Letras e Cores, 2009.
PANTYS. Disponível em: https://www.pantys.com.br/. Acesso em 15 maio 2019.
RAMALHO E OLIVEIRA, Sandra. Moda também é texto. São Paulo: Edições Rosari, 2007.
ROBIC, Luciane Adário Biscolla. A Comunicação do Intangível: análise do elemento imaterial da marca. In: FAÇANHA, Astrid. MESQUITA, Cristiane. Styling e Criação de Imagem de Moda. São Paulo: Editora Senac São Paulo, 2012.
TESSER, Priscilla. História da imagem publicitária feminina na moda. In: FAÇANHA, Astrid. MESQUITA, Cristiane. Styling e Criação de Imagem de Moda. São Paulo: Editora Senac São Paulo, 2012.
VICENTINI, Cláudia Garcia; CASTILHO, Kathia. Design do corpo, design da roupa: uma análise semiótica. In: PIRES, Dorotéia Baduy (org.). Design de moda: olhares diversos. Barueri, SP: Estação das Letras e Cores Editora, 2008
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 Pauliane Goularte Duarte
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
When submitting an article for publication in ModaPalavra e-periodico, the author (s) agree (s) with the following terms:
- Authors maintain the copyright in their manuscripts and grant the journal the right of first publication, with work simultaneously licensed under the Creative Commons Attribution-NonCommercial 4.0 International, which allows sharing the work with the acknowledgment of authorship and the initial publication in the journal without payment ;
- Authors may use the same results in other publications after the first publication, provided that they indicate ModaPalavra e-journal as the original publication medium;
- Authors are authorized to take additional contracts, separately, only after the original publication in ModaPalavra e-journal, provided they indicate ModaPalavra e-journal as the original publication medium;
- Authors are allowed and encouraged to publish and distribute their work online (eg in institutional repositories or on their personal page), only after the editorial process and the first publication, provided they indicate ModaPalavra e-journal as the original publication medium;
- To indicate ModaPalavra e-journal as the original publication medium, authors should use the following text template: "This article was originally published by ModaPalavra e-periodical, under a CC BY NC license, in its volume [insert volume] number [insert number] in the year of [insert year], and can be accessed at: http://www.revistas.udesc.br/index.php/modapalavra/ ";
- The opinions expressed in the articles are the author’s sole responsibility, not necessarily reflecting the journal’s opinion. The publication of any material that is owned and held in copyright by a third party, including – but not limited to - articles, photos or drawings was previously authorized by their representatives to be published in ModaPalavra e-journal.
