Mapping out the use of social media by members of the clothing industry from Alto Vale do Itajaí
DOI:
https://doi.org/10.5965/1982615x09012015058Keywords:
social media, design management, social media strategy planning processAbstract
This article’s goal was to map out the use of social media by the clothing industry from Alto Vale do Itajaíby means of a qualitative-quantitative research. The research field consists of 43 enterprises associated to the local trades union (Sindicato das Indústrias da Fiação, Tecelagem, Confecção e Vestuários do Alto Vale do Itajaí) and 5 non-affiliated, but considered regionally significant. By analyzing the mapping’s results, the authors were able to verify the viability of communication strategies’ definitions and the possibility of proposing a digital strategic plan for design management to the local companies, that have been poorly exploring social media. Although there is already perceived awareness of its importance, there’s also a noticeable lack of professionalism in this area. Therefore, this appears to be a fantastic field to be harvested by qualified professionals, who can create and define communication and marketing strategies and, altogether, work with design management.
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Copyright (c) 2016 Lisandra de Andrade Dias, Luan Eder Bonezzi Gomez
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