Design de Comunicação de Moda: análise do consumo de informação por estudantes de Design de Moda de uma universidade brasileira

Carolina Mendes; Juliana Bueno; Maria José Sacchetti

doi:10.5965/1982615x171432024310

Authors

Carolina Mendes Universidade de Lisboa https://orcid.org/0000-0001-9653-9454
Juliana Bueno Federal University of Paraná https://orcid.org/0000-0001-5922-7638
Maria José Sacchetti Universidade de Lisboa https://orcid.org/0000-0002-5229-2178

DOI:

https://doi.org/10.5965/1982615x171432024310

Keywords:

Fashion communication design, Fashion digital media, Fashion Design education

Abstract

Based on investigation in Design that develops a digital interface aimed at academic education in Fashion Design, this paper presents part of its exploratory phase. The objective of this paper is to analyze how Fashion Design students at the State University of Londrina consume Fashion content to identify opportunities for digital media to complement university education and prepare them for the professional market. The research method is based on literature review on the evolution of Fashion communication from the beginning to its current context and the application of a questionnaire with students and interviews with teachers. Answers from the first and fourth year are selected for comparison and the main comments from the interviews to support the discussion on the most important issues observed. Finally, it is discussed how communication between professors and students and the academic path can influence students’ search for fashion information. The paper results in expanding perspectives and possibilities for digital fashion communication media with educational resources that complement university education and assist students in the complex professional fashion system.

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Author Biographies

Carolina Mendes, Universidade de Lisboa

Carolina MENDES é designer de comunicação de Moda. Doutoranda em Design de Comunicação na Faculdade de Arquitetura da Universidade de Lisboa/FAUL, Portugal (2019-2025), com cotutela internacional na Universidade Federal do Paraná/UFPR, Brasil (2021-2025). É bolsista de Doutorado da Fundação para a Ciência e a Tecnologia/FCT, Portugal (2021-2025). Mestre em Design Editorial pela Universidade de Évora, Portugal (2017-2019, diploma reconhecido pela UFPR). Especialista em Design Digital pela Universidade Estadual de Londrina/UEL (2017-2018). Bacharel em Design de Moda pela UEL (2012-2017, diploma reconhecido pela FAUL), com graduação sanduíche no Istituto Universitario di Architettura di Venezia/IUAV, Itália (2013-2014). Atua na área de Design de Comunicação de Moda: História da Moda, Design Editorial, Design de Interfaces, Programação Visual, Fotografia e Ilustração. Me encontre aqui: https://linktr.ee/carolinaruffo

Juliana Bueno, Federal University of Paraná

Graduada em Design Gráfico pela Universidade Federal do Paraná - UFPR (2006) e com 2º Grau Técnico em Desenho Industrial pelo antigo CEFET - PR (1999); é Doutora em Ciência da Computação (2014) e Mestre em Informática (2009) pela UFPR - na área de Interação Humano-Computador. Ainda, tem Pós-Doutorado em Design pelo PPGDesign-UFPR (2015-2016). Atualmente, é professora adjunta no Departamento de Design da UFPR e professora permanente e pesquisadora do PPGDesign-UFPR. É membro dos grupos de pesquisa: SAITE - Tecnologia e Inovação em Educação na Saúde (grupo: acessibilidade, tecnologias assistivas e inclusão) desde 2021, Rede de Pesquisa e Desenvolvimento em Tecnologia Assistiva (RPDTA) desde 2020, Design Digital e da Informação desde 2014 e Design de Interação para a Inclusão e o Desenvolvimento Social desde 2010. Também foi membro do grupo de pesquisa: Centro de Computação Científica e Software Livre (C3SL) de 2004 a 2014, onde colaborou em projetos como: Linux Educacional, Proinfodata, Paraná Digital, entre outros. Atualmente, é coordenadora do curso de Design Gráfico da UFPR e vice-coodenadora do LabDSI-UFPR. Tem interesse por pesquisas na área de: IHC/Design de Interface e de Interação, Design da Informação, Acessibilidade, Design Inclusivo, Design Centrado no Humano e Visual Thinking.

Maria José Sacchetti, Universidade de Lisboa

Maria José Sacchetti holds a PhD from the University of Arts London and a MPhil from the Royal College of Art / Victoria & Albert Museum, both in the United Kingdom.
Previously, she held degrees in both Architecture and Fashion Design, from the School of Fine Arts in Lisbon, Portugal and from the Rhode Island School of Design in the United States of America, respectively.
Her main PhD research topic was ideological relationships between fashion, architecture and art in the realm of a Minimal Aesthetic. She has been the recipient of scholarships from the Foundation for Science and Technology and Calouste Gulbenkian Foundation, both from Portugal and the Arts & Humanities Research Council in the United Kingdom.
Earlier, she worked as a fashion designer in both the United States of America and Portugal from 1986 to 2001.
Maria has been a full-time lecturer on the Fashion Design courses, BA and MA, of the Lisbon School of Architecture, University of Lisbon, Portugal since 1997. She was an associate lecturer in Fashion Historical and Cultural Studies at London College of Fashion, University of Arts London in the United Kingdom. Maria has been a lecturer in the PhD program at the Lisbon School of Architecture, University of Lisbon, Portugal. She has been a visiting lecturer on the MA program at ESART, Castelo Branco and on the PhD program at Universidade da Beira Interior, Covilhã, both in Portugal. She has been also a visiting lecturer on the PhD program at Elisava, Barcelona School of Design and Engineering in Spain.
Maria was the coordinator of the BA in Fashion Design, Lisbon School of Architecture, University of Lisbon and presently she is the coordinator of the 3rd year of the BA in Fashion Design, Lisbon School of Architecture, University of Lisbon, Portugal.
Maria has been supervising dissertations and she is a research member of CIAUD, The Research Centre for Architecture, Urbanism and Design at the Lisbon School of Architecture, University of Lisbon, Portugal.
Previously, Maria was a member of the Research Centre for Fashion, Body and Material Cultures, LCF / CSM, University of the Arts London and at the Research Centre for Fashion Media and Imagery, LCF, University of the Arts London, both in the United Kingdom. She is a member of the Costume Society and Design History Society, both in the United Kingdom. Additionally she is a member of PARSUK – Portuguese Association of Researchers and Students in the United Kingdom, Member since June 2008 and OASRS – Ordem dos Arquitectos, Secção Regional Sul, Portugal, Architect Member since July 1982.

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