A publicidade e a linguagem de moda: analisando os anúncios de Revista da Marca Colcci
DOI:
https://doi.org/10.5965/1982615x02032009034Keywords:
Fashion, Language, AdversementAbstract
In this paper I propose a reflection on the advertisements placed in magazines by fashion advertiser Colcci. Colcci is one of the AMC Têxtil Group brands, and in the last years has been active in the domestic and international markets. The general objective of this paper is to analyze the importance of language in Fashion advertisements in Santa Catarina’s scenario. In order to raise subsidies to enrich this reflection, we shall be analyzing bibliographic material about fashion, language and communication, as well as analyzing magazine advertisements for the 4 latest Colcci collections. From the material analyzed, it can be seen that fashion communication still persists in placing a pretty image to represent its collection. Fashion brands have more potential than simply presenting an übber model as the ad girl. The disclosure of values, brand characteristics, as well as of the collections, would not be simply to make fashion equal to any other product. The information about fashion can add value to the product and have old and new customers identify with the brand and the new collections.
Downloads
References
BARTHES, Roland. Elementos de Semiologia. São Paulo: Cultrix, 2000.
BRAGA,João. Historia da Moda: Uma narrativa. 5. ed. São Paulo: Anhembi Morumbi, 2007.
CASTILHO, Khatia. Moda e Linguagem. São Paulo: Anhembi Morumbi, 2004.
GARCIA, Carol; MIRANDA, Ana Paula de. Moda é Comunicação: Experiências, Memórias, Vínculos. São Paulo: Anhembi Morumbi, 2005.
GUIRAUD, Pierre. A Linguagem do Corpo. São Paulo: Ática, 2001.
LAVER, James. A Roupa e a Moda: Uma história concisa. São Paulo: Companhia das Letras. 2006
LIPOVETSKY, Gilles. O Império do Efêmero: A moda e seu destino nas sociedades modernas. São Paulo: Companhia das Letras,1989.
MESQUISTA, Cristiane. Moda Contemporânea: Quatro ou cinco conexões possíveis. São Paulo: Anhembi Morumbi, 2004.
SANTAELLA, Lucia. Teoria Geral dos Signos. São Paulo: Thomson Pioneira, 2000.
SCHORODER, Kim; VESTERGAARD, Torben. A Linguagem da Propaganda. São Paulo: Martins Fontes, 2004.
TOSCANI, Oliviero. A Publicidade é um Cadáver que nos Sorri. Rio de Janeiro: Ediouro, 2000.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2016 Rochelle Cristina dos Santos
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
When submitting an article for publication in ModaPalavra e-periodico, the author (s) agree (s) with the following terms:
- Authors maintain the copyright in their manuscripts and grant the journal the right of first publication, with work simultaneously licensed under the Creative Commons Attribution-NonCommercial 4.0 International, which allows sharing the work with the acknowledgment of authorship and the initial publication in the journal without payment ;
- Authors may use the same results in other publications after the first publication, provided that they indicate ModaPalavra e-journal as the original publication medium;
- Authors are authorized to take additional contracts, separately, only after the original publication in ModaPalavra e-journal, provided they indicate ModaPalavra e-journal as the original publication medium;
- Authors are allowed and encouraged to publish and distribute their work online (eg in institutional repositories or on their personal page), only after the editorial process and the first publication, provided they indicate ModaPalavra e-journal as the original publication medium;
- To indicate ModaPalavra e-journal as the original publication medium, authors should use the following text template: "This article was originally published by ModaPalavra e-periodical, under a CC BY NC license, in its volume [insert volume] number [insert number] in the year of [insert year], and can be accessed at: http://www.revistas.udesc.br/index.php/modapalavra/ ";
- The opinions expressed in the articles are the author’s sole responsibility, not necessarily reflecting the journal’s opinion. The publication of any material that is owned and held in copyright by a third party, including – but not limited to - articles, photos or drawings was previously authorized by their representatives to be published in ModaPalavra e-journal.
