Emotion production in fashion consumption: laughing at the celebrity wearing duct tape

Authors

DOI:

https://doi.org/10.5965/1982615x1741202423

Keywords:

emotions, fashion consumption, laughter

Abstract

This paper aims to discuss the production of emotions in fashion consumption, focusing on laughter. The media event that instigated us were parodies about the look presented by Kim Kardashian at the Paris Fashion Week in 2022. Kardashian attended the event dressed in tapes with the logo of the luxury brand Balenciaga becoming the subject of memes on social networks. The research problem that instigated us concerns: what is the role of laughter as emotion in the fabrication of meanings about fashion in a context of interaction via social networks? We developed an exploratory research from a case study, using a documental survey, with a qualitative approach, having as empirical object publications made on Instagram. We employ an interdisciplinary look and a theoretical framework that includes readings of anthropology of emotions, fashion and communication.

Downloads

Download data is not yet available.

Author Biographies

Denise Da Costa Oliveira Siqueira, Rio de Janeiro State University

Full Professor/Professora Titular of the Communication Faculty of the State University of Rio de Janeiro. She has developed a postdoctoral research in Sociology at the Centre d'Études sur l'Actuel et le Quotidien de l'Université Paris-Descartes / Sorbonne (2009-2011) and a postdoctoral research in Sociology at the Faculté des Sciences Sociales de l'Université de Strasbourg (2020/2021). PhD in Communication Sciences at School of Communications and Arts, University of São Paulo. Master in Information Science by Communication Studies School/UFRJ and / IBICT / CNPq. She has a specialization degree in Urban Sociology and graduated in Communication at UERJ. She has professional and academic experience (teaching, research and extension) in Communication, investigating mainly subjects as body, culture, gender, city, imaginary, contemporary dance, cultural journalism. She is the author of books and compilations about communication, body and culture and about communication and science, among them "The social construction of emotions: body and sense production in communication" (Sulina, 2015) and "The body represented: art, media and production of meanings "(EdUerj, 2014). She worked as editor of the academic journals "Contemporânea" and "Logos". She had also been coordinator (2014-2016) and assistant coordinator (2012-2014) of the Graduate Program in Communication at UERJ. Journalist specialized in cultural journalism. She used to be coordinator of the Integrated Communication Laboratory. Currently coordinates the project Laboratory in Communication, interaction and culture (Lampe / PPGCom).

Jéssica Baptista dos Santos Ventura, Rio de Janeiro State University

Doutoranda e Mestre em Comunicação pela Universidade do Estado do Rio de Janeiro (UERJ). Graduada em Comunicação/Jornalismo pela mesma universidade. Realizou o curso Técnico de Produção em Moda da FAETEC – Fundação de Apoio à Escola Técnica. Pesquisa temas como moda, comunicação e consumo. Bolsista Faperj.

Pâmella Cordeiro da Silva, Rio de Janeiro State University

Mestranda no Programa de Pós-Graduação em Comunicação da UERJ. Especialista em Literatura, arte e pensamento contemporâneo pela PUC-Rio. Graduada em Comunicação (Jornalismo e Relações Públicas) pela UERJ. Investiga narrativas, influenciadoras digitais, corpos e imaginários. Profissional de comunicação da Superintendência Geral de Comunicação Social da Universidade Federal do Rio de Janeiro.

References

@JohnDrops.Instagram, 6 mar. 2022. Disponível em:

https://www.instagram.com/reel/CayG2dngVn9/?igshid=MzRlODBiNWFlZA==. Acesso em: 16 mai. 2023.

@KimKardashian.Instagram, 14 set. 2021. Disponível em:

https://www.instagram.com/p/CT0ArT4FhJI/?utm_source=ig_web_copy_link&igshid=MmJiY2I4NDBkZg== . Acesso em: 14 mai. 2023.

BAKHTIN, Mikhail. A cultura popular na Idade Média e no Renascimento. 8.ed. São Paulo: Hucitec, 2013.

BARTHES, Roland. Sistema da moda. São Paulo: Companhia Editora Nacional/EdUSP,1979.

CIDREIRA, Renata Pitombo (org.). O belo contemporâneo: corpo, moda e arte. Aracaju: J. Andrade, 2019.

COELHO, Maria Claudia. Narrativas da violência: a dimensão micropolítica das emoções. Mana, v. 16, n. 2, pp. 265-285, 2012.

LE BRETON, David. Por uma antropologia das emoções. In: SIQUEIRA, Denise da Costa Oliveira; FORTUNA, Daniele Ribeiro (orgs.). A invenção do nojo: corpo, imaginário e emoção. Rio de Janeiro: E-Papers, 2022. p. 13-29.

LE BRETON, David. Rire: une anthropologie du rieur. Paris: Métailié, 2018.

LE BRETON, David. As paixões ordinárias: antropologia das emoções. Petrópolis: Vozes, 2009.

LIPOVETSKY, Gilles. A felicidade paradoxal: ensaio sobre a sociedade de hiperconsumo. Lisboa: Edições 70, 2007.

L’OFFICIEL BRASIL. KIM Kardashian revela segredo para usar vestido de Marilyn Monroe. 11 nov. 2022. Disponível em: <https://www.revistalofficiel.com.br/_next/image?url=https%3A%2F%2Fwww.datocms-assets.com%2F46743%2F1655218822-kim-kardashian.jpeg%3Fauto%3Dformat%252Ccompress%26cs%3Dsrgb&w=3840&q=75 >. Acesso em: 14 mai. 2023.

LUTZ, Catherine; ABU-LUGHOD, Lila. (orgs.) Language and the politics of emotion. New York, Cambridge University Press. 1990.

MAFFESOLI, Michel. O mistério da conjunção: ensaios sobre comunicação, corpo e socialidade. Porto Alegre: Sulina, 2005.

MAUSS, Marcel. L’expression obligatoire des sentiments (rituels oraux funéraires australiens. In: ______. Essais de sociologie. Paris: Ed. du Minuit, 1969. p. 81-88.

MCCRACKEN, Grant. Cultura e consumo: uma explicação teórica da estrutura e do movimento do significado cultural dos bens de consumo. Rev. adm. empres. vol.47 no.1 São Paulo jan./mar. 2007.

MILLER, Daniel. Material culture and mass consumption. Oxford: Blackwell. 1987.

MINOIS, Georges. História do riso e do escárnio. São Paulo: EdUNESP, 2003.

MONET. KIM Kardashian mostra making of de look feito com fita. 7 mar. 2022. Disponível em: <https://revistamonet.globo.com/Celebridades/noticia/2022/03/kim-kardashian-mostra-making-de-look-feito-com-fita.html>. Acesso em: 14 mai. 2023.

REZENDE, Claudia Barcellos & COELHO, Maria Claudia. Antropologia das emoções. Rio de Janeiro: Editora da Fundação Getúlio Vargas. 2010.

REZENDE, Claudia Barcellos. Mágoas de amizade: um ensaio em antropologia das emoções. Mana, Rio de Janeiro, v. 8, n. 2, p. 69-89, out. 2002.

SIMMEL, Georg. La mode. In : _____. La tragédie de la culture et autres essais. Paris : Rivages, 1988. p.88-126.

SIQUEIRA, Denise da Costa Oliveira. Les divas du vidéo-clip: mythes, mode et imaginaires. Sociétés, n.137, 2017/3, p.31-40.

TERRA. 10 perfis mais seguidos do Instagram no mundo. Portal Terra, 10 mai. 2023. Disponível em: https://www.terra.com.br/amp/byte/10-perfis-mais-seguidos-do-instagram-no-mundo,e0e789900fca4f3fa180efc32b9e5eefya9blhvc.html . Acesso em: 14 mai. 2023.

UOL. KIM Kardashian vira piada com look inusitado na semana de moda de Paris. 8 mar. 2022. Disponível em: <https://www.uol.com.br/splash/noticias/2022/03/08/kim-kardashian-vira-piada-apos-look-inusitado-na-semana-de-moda-de-paris.htm>. Acesso em: 14 mai. 2023.

VOGUE. KIM Kardashian rouba a cena com look Balenciaga na PFW: “medo que rasgue”. 6 mar. 2022.Disponível em: <https://vogue.globo.com/moda/noticia/2022/03/kim-kardashian-rouba-cena-com-look-balenciaga-na-pfw.html>. Acesso em: 14 mai. 2023.

Downloads

Published

2024-01-01

How to Cite

SIQUEIRA, Denise Da Costa Oliveira; VENTURA, Jéssica Baptista dos Santos; SILVA, Pâmella Cordeiro da. Emotion production in fashion consumption: laughing at the celebrity wearing duct tape. ModaPalavra e-periódico, Florianópolis, v. 17, n. 41, p. 283–337, 2024. DOI: 10.5965/1982615x1741202423. Disponível em: https://revistas.udesc.br/index.php/modapalavra/article/view/24116. Acesso em: 20 dec. 2024.

Issue

Vol. 17 No. 41 (2024): Fashion and Emotions in Consumer Culture

Section

Dossier

License

Copyright (c) 2023 Denise Da Costa Oliveira Siqueira, Jéssica Baptista, Pâmella Cordeiro

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

When submitting an article for publication in ModaPalavra e-periodico, the author (s) agree (s) with the following terms:

  1. Authors maintain the copyright in their manuscripts and grant the journal the right of first publication, with work simultaneously licensed under the Creative Commons Attribution-NonCommercial 4.0 International, which allows sharing the work with the acknowledgment of authorship and the initial publication in the journal without payment ;
  2. Authors may use the same results in other publications after the first publication, provided that they indicate ModaPalavra e-journal as the original publication medium;
  3. Authors are authorized to take additional contracts, separately, only after the original publication in ModaPalavra e-journal, provided they indicate ModaPalavra e-journal as the original publication medium;
  4. Authors are allowed and encouraged to publish and distribute their work online (eg in institutional repositories or on their personal page), only after the editorial process and the first publication, provided they indicate ModaPalavra e-journal as the original publication medium;
  5. To indicate ModaPalavra e-journal as the original publication medium, authors should use the following text template: "This article was originally published by ModaPalavra e-periodical, under a CC BY NC license, in its volume [insert volume] number [insert number] in the year of [insert year], and can be accessed at: http://www.revistas.udesc.br/index.php/modapalavra/ ";
  6. The opinions expressed in the articles are the author’s sole responsibility, not necessarily reflecting the journal’s opinion. The publication of any material that is owned and held in copyright by a third party, including – but not limited to - articles, photos or drawings was previously authorized by their representatives to be published in ModaPalavra e-journal.
Crossref
Scopus
Google Scholar
Europe PMC