The power of digital communication of fashion antix through the networks
DOI:
https://doi.org/10.5965/1982615x08162015116Keywords:
power rationshi, digital media, antix, fashionAbstract
For with the advancement of societies and digital technology media have become the fashionstage. This article to Investigate the digital communication Antix (Brazilian brand of women's clothing) concerns the study to analyze power relations q the mark has to be noise on social networks like Facebook and Instagram. It is understood the current movement is giving increased access to the catwalk fashion and everything relates to the process of creation and development of collections beyond culture and social movement. The power relationshipthe brand has is included in this advent of digital medium. With new technological supports the brand has established itself in the fashion market and garments have Become objects of desire of many women.
Downloads
References
BAUDRILLARD, J. Simulacros e Simulações. Lisboa: Editora Relógio D’ Água. 1972.
BOSATO, C. O Jogo da Moda: Tonalidades Afetivas em looks Contemporâneos. Brasília: Revista Esferas. Ano 2 n° 3. 2014.
FOUCAULT, Michel. A Odem do Discurso. São Paulo: Loyola, 1996.
GENETTE, G. Palimpsestos a leitura de segunda mão. Belo Horizonte: Viva Voz. 2010.
KELNNER, Douglas. A Cultura da Mídia. Estudos Culturais: identidade e política entre o pós moderno. São Paulo: EDUSC, 2001.
LÉVY, Pierre. Cibercultura.São Paulo: Editora 34, 1999.
YIN, R. K. Estudo de caso: planejamento e métodos. 3. ed. Porto Alegre: Bookman, 2005.
SANTAELLA, L. Culturas e Artes do pós-humano: da cultura das mídias à cibercultura. São Paulo: Paulus, 2003
Fashion for Ward. Do atacao ao varejo: conheça a história de sucesso da Antix. Diponível em: <http://ffw.com.br/noticias/moda/estudo-de-caso-do-atacado-ao-varejo-a-historia-de-sucesso-da-antix/> acesso em dezembro de 2014.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2015 Rosângela Barbosa Silva, Alexandre Schirmer Kieling
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
When submitting an article for publication in ModaPalavra e-periodico, the author (s) agree (s) with the following terms:
- Authors maintain the copyright in their manuscripts and grant the journal the right of first publication, with work simultaneously licensed under the Creative Commons Attribution-NonCommercial 4.0 International, which allows sharing the work with the acknowledgment of authorship and the initial publication in the journal without payment ;
- Authors may use the same results in other publications after the first publication, provided that they indicate ModaPalavra e-journal as the original publication medium;
- Authors are authorized to take additional contracts, separately, only after the original publication in ModaPalavra e-journal, provided they indicate ModaPalavra e-journal as the original publication medium;
- Authors are allowed and encouraged to publish and distribute their work online (eg in institutional repositories or on their personal page), only after the editorial process and the first publication, provided they indicate ModaPalavra e-journal as the original publication medium;
- To indicate ModaPalavra e-journal as the original publication medium, authors should use the following text template: "This article was originally published by ModaPalavra e-periodical, under a CC BY NC license, in its volume [insert volume] number [insert number] in the year of [insert year], and can be accessed at: http://www.revistas.udesc.br/index.php/modapalavra/ ";
- The opinions expressed in the articles are the author’s sole responsibility, not necessarily reflecting the journal’s opinion. The publication of any material that is owned and held in copyright by a third party, including – but not limited to - articles, photos or drawings was previously authorized by their representatives to be published in ModaPalavra e-journal.
