Today Your Style, Tomorrow The World: punk, fashion and visual imaginary

Authors

  • Paula Guerra University of Porto image/svg+xml
  • Henrique Grimaldi Figueredo Universidade Federal de Juiz de Fora

DOI:

https://doi.org/10.5965/1982615x12232019073

Keywords:

fashion, visual culture, (post)punk subculture

Abstract

In this article we will analyze the punk movement as an innovator in fashion and contemporary visual imagery. The interpenetrations between these worlds will be approached through the trajectories of Vivienne Westwood, Malcolm McLaren and Jamie Reid. To explain these crosses, we will take a three-level approach: first, we analyze the emergence of punk in England in the mid-1970s, as well as the socio-economic context that allowed this emergence; then we will search the connection between fashion and punk, how it has been and influenced each other; finally, we will study the lasting impact of this fashion / punk link through the focus on graphic design. The perspective is to perceive the creation and perpetuation of a visual imaginary of punk up to the present considering its legacy and probably even its memory.

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Author Biographies

Paula Guerra, University of Porto

Professora do Instituto de Sociologia, Universidade do Porto, Portugal e do Programas de Pós-Graduação em Artes, Cultura e Linguagens da Universidade Federal de Juiz de Fora, Brasil

Henrique Grimaldi Figueredo, Universidade Federal de Juiz de Fora

Instituto de Artes e Design - UFJF, PPG Artes, Cultura e Linguagens IAD-Universidade Federal de Juiz de Fora

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Published

2019-01-01

How to Cite

GUERRA, Paula; FIGUEREDO, Henrique Grimaldi. Today Your Style, Tomorrow The World: punk, fashion and visual imaginary. ModaPalavra e-periódico, Florianópolis, v. 12, n. 23, p. 73–147, 2019. DOI: 10.5965/1982615x12232019073. Disponível em: https://revistas.udesc.br/index.php/modapalavra/article/view/13065. Acesso em: 13 may. 2024.