The Fashion Products Development Under The Perspective of Organizational Processes of Innovation: a case study in the premium fashion segment
DOI:
https://doi.org/10.5965/1982615x11212018147Keywords:
product development, fashion business, innovationAbstract
This study aims to analyse the fashion products developing process, identifying their main activities and how they are distributed among the parts of the value chain. The classics theories of organizational processes of innovation presents adherent analogy to the product development processes in the fashion market since they organize them in activities and filters, selecting projects that must continue, be revised or cancelled, in order to generate a product portfolio, like a collection. Based on the theoretical framework, it was studied product development processes between a fashion factory and 64 of its clients, fashion brands. This analysis allowed us to understand the interdependence between these two links in the value chain and their main roles in the process of developing and selecting which products will be effectively marketed.
Downloads
References
ABECASSIS-MOEDAS, C. Integrating design and retail in the clothing value chain: Na empirical study of the organization of design. International Journal of Operations & Production Management. Vol.26, No. 4 (2006)
BROWN, T. Design Thinking. Harvard Business Review (2008).
COOPER, R.G.: Stage-Gate Systems: A New Tool for Managing New Products. Business Horizons, 1990.
GEREFFI, G.; MEMEDOVIC, O. The Global Apparel Value Chain: What Prospects for Upgrading by Developing Countries. Sectoral Studies Series – United Nations Industrial Development Organization, Vienna, 2003.
HANSEN, M.T.; BIRKINSHAW, J. A Cadeia de Valor da Inovação. Harvard Business Review. Brasil, Junho, 2007.
SILVA, D.R.; BAGNO, R.B.; SALERNO, M.S. Modelos para gestão de inovação: revisão e análise da literatura. Production, v.24, n.2, p.477-490. 2014.
WHEELWRIGHT, S. C.; CLARK, K.B. Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency and Quality. New York: Free Press, 1992.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2018 Marilia Piccinini da Carvalhinha, Fernando Tobal Berssaneti
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
When submitting an article for publication in ModaPalavra e-periodico, the author (s) agree (s) with the following terms:
- Authors maintain the copyright in their manuscripts and grant the journal the right of first publication, with work simultaneously licensed under the Creative Commons Attribution-NonCommercial 4.0 International, which allows sharing the work with the acknowledgment of authorship and the initial publication in the journal without payment ;
- Authors may use the same results in other publications after the first publication, provided that they indicate ModaPalavra e-journal as the original publication medium;
- Authors are authorized to take additional contracts, separately, only after the original publication in ModaPalavra e-journal, provided they indicate ModaPalavra e-journal as the original publication medium;
- Authors are allowed and encouraged to publish and distribute their work online (eg in institutional repositories or on their personal page), only after the editorial process and the first publication, provided they indicate ModaPalavra e-journal as the original publication medium;
- To indicate ModaPalavra e-journal as the original publication medium, authors should use the following text template: "This article was originally published by ModaPalavra e-periodical, under a CC BY NC license, in its volume [insert volume] number [insert number] in the year of [insert year], and can be accessed at: http://www.revistas.udesc.br/index.php/modapalavra/ ";
- The opinions expressed in the articles are the author’s sole responsibility, not necessarily reflecting the journal’s opinion. The publication of any material that is owned and held in copyright by a third party, including – but not limited to - articles, photos or drawings was previously authorized by their representatives to be published in ModaPalavra e-journal.
