Can fashion entrepreneurship be feminist? Reflections from the experience of black and peripheral women from the Boa Viagem Fair
DOI:
https://doi.org/10.5965/1982615x18452025e0019Keywords:
women's entrepreneurship, feminist entrepreneurship, black women, baroque economies, Boa Viagem fairAbstract
The article explores fashion entrepreneurship among black and peripheral women who work at Feirinha de Boa Viagem, a popular market in Recife, Brazil. The goal is to understand the perceptions, motivations and narratives of low-income women about their paths to entrepreneurship and the informal market. The debate reflects on how these dynamics are established in the light of the theory of women’s entrepreneurship and Latin American baroque economies. For the methodological approach, data was collected via in-depth interviews and subsequently analyzed through thematic analysis. A survey carried out by the municipal administration in 2018 indicated that the market comprised 178 stalls, 144 of which were operated by women. Ten female fashion entrepreneurs were interviewed. The results yielded two overarching categories, subsequently divided into: 1) motivations for engaging in entrepreneurship and 2) perceptions regarding entrepreneurship.
Downloads
References
ABILIO, Ludmila Costhek. Uberização: Do empreendedorismo para o autogerenciamento subordinado. Psicoperspectivas, v.18,n.3, p. 41-51, 2019.
AIRES, Aliana Barbosa; SOUZA, Josenilde Silva; ANTONACCI, Andrea Celeste Montini. Consumo como ação política: anúncios publicitários de moda plus-size em sites de compra estrangeiros. REVES-Revista Relações Sociais, v. 6, n. 2, p. 16310-01e, 2023.
BELOQUE, Leslie Denise. A cor do trabalho informal. 2007. Tese de Doutorado. Pontifícia Universidade Católica de São Paulo, p. 8).
BUTLER, Judith. Corpos que pesam: sobre os limites discursivos do “sexo”. O corpo educado: pedagogias da sexualidade. Belo Horizonte: Autêntica, 2000.
CALÁS, Marta B.; SMIRCICH, Linda; BOURNE, Kristina A. Expandindo as fronteiras: Reformulando “empreendedorismo como mudança social” por meio de perspectivas feministas. Academy of Management Review, v. 34, n. 3, p. 552-569, 2009.
CLARKE, Victoria; BRAUN, Virginia. Thematic analysis. The journal of positive psychology, v. 12, n. 3, p. 297-298, 2017.
COLLINS, Patricia Hill; BILGE, Sirma. Interseccionalidade.Boitempo Editorial, 2021.
EMECHETA, Buchi. Cidadã de segunda classe. Editora Dublinense, 2019.
GALLOWAY, Laura; KAPASI, Isla; SANG, Katherine. Entrepreneurship, leadership, and the value of feminist approaches to understanding them. Journal of Small Business, v. 53, n. 3, p. 683-692, 2015.
HARVEY, David. O enigma do capital: e as crises do capitalismo. São Paulo, Boitempo, 2011.
IBGE. Instituto Brasileiro de Geografia e Estatística. Pesquisa Nacional por Amostra de Domicílios Contínua (PNAD Contínua) - 1o trimestre 2019. Rio de Janeiro: Instituto Brasileiro de Geografia e Es, jul. 2019b. Disponível em: https://www.ibge.gov.br/media/com_mediaibge/arquivos/141f5ee2291bea24dfe2e329c7fc0708.xlsx> Acessado em 17 de jul. de 2020.
FURTADO, Odair; REY, FERNANDO GONZALEZ. Por Uma Epistemologia Da Subjetividade: Um. Casa do Psicólogo, 2002.
GAGO, Verónica. A razão neoliberal: economias barrocas e pragmática popular. 1°. ed. São Paulo: Elefante, 2018.
GILLIGAN, Carol. Résister à l’injustice: une éthique feministe du care. In: GILLIGAN, HOCHSHILD, TRONTO (Org).Contre l’indiff érence des privilégiés. À quoi sert le care. Paris: Payot, 2013, p. 35-68.
HARAWAY, Donna Jeanne. Saberes localizados: a questão da ciência para ofeminismo e o privilégio da perspectiva parcial. Cadernos Pagu, n. 5, p. 7-41, 2009.
hooks, bell. Erguer a voz: pensar como feminista, pensar como negra. São Paulo: Elefante, 2019.
JENKINS, Nicky. An elegant feminity: Fashions in ladies wear from 1929 to 1939. Spirit of Progress, v. 7, n. 1, p. 5-6, 2006.
RAGO, Margareth. “Estar na hora do mundo”: subjetividade e política em Foucault e nos feminismos. Interface-Comunicação, Saúde, Educação, v. 23, 2019.
RECIFE, prefeitura. Feirinha de Boa Viagem com novo ordenamento. Prefeitura do Recife. Disponivel em: https://www2.recife.pe.gov.br/noticias/21/09/2018/feirinha-de-boa-viagem-com-novo-ordenamento Acesso: 25 maio 2023
RINDOVA, Violina; BARRY, Daved; KETCHEN JR, David J. Entrepreneuring as emancipation. Academy of management review, v. 34, n. 3, p. 477-491, 2009.
SCHUMPETER, Joseph A. Capitalism, socialism and democracy. routledge, 2013.
SIMON, Vanêssa. Economia feminista, economia social e solidária, paradigma paraeconômico: repensando o paradigma hegemônico. Textos de Economia, v. 23, n. 1, p. 1-29, 2020.
SOUTO, Stéfane Silva de Souza. Aquilombar-se: Insurgências negras na gestão cultural contemporânea. Metamorfose, v. 4, n. 4, 2020.
KAISER, Susan B.; GREEN, Denise N. Fashion and cultural studies. Bloomsbury Publishing, 2022.
LEITE, Emanuel Ferreira. O fenômeno do empreendedorismo. Saraiva Educação SA, 2017.
MUYLAERT, Camila Junqueira et al. Entrevistas narrativas: um importante recurso em pesquisa qualitativa. Revista da Escola de Enfermagem da USP, v. 48, p. 184-189, 2014.
NOGUEIRA, João Carlos; MICK, Jacques. Desenvolvimento e Empreendedorismo AfroBrasileiro. Projeto Brasil Afroempreendedor. São Paulo, 2013.
WERNECK, Jurema. Racismo institucional e saúde da população negra. Saúde e sociedade, v. 25, n. 3, p. 535-549, 2016.
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Soraya Maria Bernardino Barreto Januário
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
When submitting an article for publication in ModaPalavra e-periodico, the author (s) agree (s) with the following terms:
- Authors maintain the copyright in their manuscripts and grant the journal the right of first publication, with work simultaneously licensed under the Creative Commons Attribution-NonCommercial 4.0 International, which allows sharing the work with the acknowledgment of authorship and the initial publication in the journal without payment ;
- Authors may use the same results in other publications after the first publication, provided that they indicate ModaPalavra e-journal as the original publication medium;
- Authors are authorized to take additional contracts, separately, only after the original publication in ModaPalavra e-journal, provided they indicate ModaPalavra e-journal as the original publication medium;
- Authors are allowed and encouraged to publish and distribute their work online (eg in institutional repositories or on their personal page), only after the editorial process and the first publication, provided they indicate ModaPalavra e-journal as the original publication medium;
- To indicate ModaPalavra e-journal as the original publication medium, authors should use the following text template: "This article was originally published by ModaPalavra e-periodical, under a CC BY NC license, in its volume [insert volume] number [insert number] in the year of [insert year], and can be accessed at: http://www.revistas.udesc.br/index.php/modapalavra/ ";
- The opinions expressed in the articles are the author’s sole responsibility, not necessarily reflecting the journal’s opinion. The publication of any material that is owned and held in copyright by a third party, including – but not limited to - articles, photos or drawings was previously authorized by their representatives to be published in ModaPalavra e-journal.
