Vol. 11 No. 22 (2018): Dossier Trend Studies and Fashion Brand

Editorial

• Editorial

  Sandra Regina Rech, Nelson Pinheiro Gomes, Fernando Jorge Matias Sanches Oliveira

  001-10

  • PDF (Português (Brasil))

• Ficha Catalográfica

  • PDF (Português (Brasil))

Dossier

• The Concept of Fashion Trend: meaning, history, connotation

  Amanda Queiroz Campos, Brigitte Wolf

  011-48

  • PDF (Português (Brasil))
  • PDF

• Trend Studies: an approach for analysing and managing culture

  Nelson Pinheiro Gomes, Suzana Amarante de Mendonça Cohen, Ana Marta M. Flores

  049-112

  • PDF (Português (Brasil))
  • PDF

• About Being-Together With As a Sociocultural Tendency and Creative Collectives: an interdisciplinary proposal of methodology for identifying trends for future scenarios

  Paula Cristina Visoná

  113-174

  • PDF (Português (Brasil))
  • PDF English

• Trend Research and Fashion Branding in the Modern Hyper-Consumption Society

  Patricia Ceccato, Luiz Salomão Ribas Gomez

  175-239

  • PDF (Português (Brasil))
  • PDF

• Trends Studies’ Contributions For The Definition of the Fashion Brand’s Target

  Sofia Costa Craveiro, Fernando Jorge Matias Sanches Oliveira

  240-292

  • PDF (Português (Brasil))
  • PDF

Variata

• Color in Contemporary Fashion: contributions about color trendresearchin thefashion industry

  Clarice Carvalho Garcia

  293-310

  • PDF (Português (Brasil))

• Sustainability as a Trend in the Fashion Market

  Danilo Gondim Breve, Liliane da Silva Gonzaga, Francisca Dantas Mendes

  311-331

  • PDF (Português (Brasil))

• The Use of Information in The Creative Process of Design: analysis of the application of fashion trends in copywriting companies in Recife City

  Maria Débora Fernandes Pontes, Maria Alice Vasconcelos Rocha

  332-362

  • PDF (Português (Brasil))

• Storytelling and BrandIdentity: case study of the portuguese brand Josefinas

  Thaissa Schneider, Laura Pedri Pereira

  363-380

  • PDF (Português (Brasil))

• The Symbolic Construction in the Brand Management of Havaianas

  Gabriela Botelho Mager, Alberto Cipiniuk

  381-407

  • PDF (Português (Brasil))

• Future Scenarios for the Development of Slow Fashion Collection: Brisa Slow Fashion case study

  Anerose Perini

  408-430

  • PDF (Português (Brasil))

• Reflections on The Theories of Brazilian Soap Opera Production Design

  Carlos Eduardo Dezan Scopinho, Ediliane de Oliveira Boff

  431-458

  • PDF (Português (Brasil))

• The Bra and Its Precursors:a structural and diachronic analysis

  Rosiane Pereira Alves, Laura Bezerra Martins

  459-482

  • PDF (Português (Brasil))

Interview

• Sabina Deweik, Pioneer ofCoolhunting in Brazil

  Sheila Fernanda Bona

  483-489

  • PDF (Português (Brasil))

• Coolhunter and the TrendsResearch in the Digital Era

  Nicolle Alexandra Gora

  490-498

  • PDF (Português (Brasil))