Current panorama of social commerce in Brazil
DOI:
https://doi.org/10.5965/2764747102042013161Keywords:
social commerce, E-commerce, social networksAbstract
Social networks have exploded in recent years, about a billion people are embedded in this environment. E-commerce has also spread rapidly over the past decade. A highly profitable and strategic field was perceived in social networks, therefore, so was the need to unite e-commerce with this information-rich environment. This work will address the concepts of this aspect of e-commerce, its formation, and the formats found in the network. It will address the types of actions carried out in the field of e-commerce based on the interaction between people, as well as examples found on the Internet.
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Copyright (c) 2015 Marcelo de Souza, Pablo Schoeffel
This work is licensed under a Creative Commons Attribution 4.0 International License.
Brazilian Journal of Accounting and Management offers free and immediate access to its content, following the principle that providing scientifical knowledge in a free manner promotes a better world democratization of knowledge. Authors maintain copyright of articles and grant to the journal the rights of the first publication, according to the Creative Commons Attribution licensing criteria, which allows the work to be shared with initial publication and authorship recognition. These licenses allow others to distribute, remix, adapt, or create derived work, even if it is for commercial purposes, provided that the credit is given to the original creation.
