MOODLE acceptance in distance education: an application of the UTAUT conceptual model

Authors

DOI:

https://doi.org/10.5965/2316419003042014040

Keywords:

conceptual model UTAUT , technology acceptance, IT Adoption

Abstract

The Unified Theory of Acceptance and Use of Technology (UTAUT) model by Venkatesh et al. (2003) was applied in this research in order to verify the effects of influencing factors of Intention to Use and Real Use of the MOODLE platform in distance education. The research sample corresponds to 1.370 valid questionnaires, in a population of 300.000 subjects who use or have used MOODLE in Brazil. Data analysis was performed by structural equations modeling, generalized least squares and Jackknife resampling to identify the effect between variables. As the UTAUT requires many parameters, it was concluded that the model may be saturated. Low variability in responses suggests the execution of further investigations.

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Author Biographies

Josivania Silva Farias, University of Brasilia, UnB, Brazil.

PhD in Business Administration from the University of Brasília, UnB, Brazil.

Has a Master’s degree in Development and Environment from the Sergipe Federal University, UFS, Brazil.

Specialist in Marketing from the Getúlio Vargas Foundation, FGV, Brazil.

Specialist in Tourism Business Management from the Sergipe Federal University, UFS, Brazil.

Graduated in Business Administration at the Sergipe Federal University, UFS, Brazil.

Professor at the University of Brasília, UnB, Brazil.

Danilo Santana Pereira, University of Brasilia, UnB, Brazil.

Postdoctoral fellow from the Rio de Janeiro Federal University, UFRJ, Brazil.

Postdoctoral fellow from the University of California Berkeley, UCB, United States.

PhD in Education from the University of Campinas, UNICAMP, Brazil.

Has a Master’s degree in Natural Products Chemistry from the Rio de Janeiro Federal University, UFRJ, Brazil.

Graduated in Pharmacy at the Rio de Janeiro Federal University, UFRJ, Brazil.

Pedro Henrique Melo Albuquerque, University of Brasilia, UnB, Brazil.

Postdoctoral fellow from the University of Florida, UF, United States.

Postdoctoral fellow from the University of São Paulo, USP, Brazil.

PhD in Business Administration from the University of Brasília, UnB, Brazil.

Has a Master’s degree in Statistics from the Minas Gerais Federal University, UFMG, Brazil.

Graduated in Statistics at the University of Brasília, UnB, Brazil.

Professor at the University of Brasília, UnB, Brazil.

Mateus de Sousa Martins, University of Brasilia, UnB, Brazil.

Has a Master’s degree in Governance of Science Technology and Innovation from the State University Higher School of Economics, SUHSE, Russia.

Graduated in Business Administration at the University of Brasília, UnB, Brazil.

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Published

2014-12-23

How to Cite

Farias, J. S., Pereira, D. S., Albuquerque, P. H. M. ., & Martins, M. de S. (2014). MOODLE acceptance in distance education: an application of the UTAUT conceptual model. Revista Brasileira De Contabilidade E Gestão, 3(6), 40–53. https://doi.org/10.5965/2316419003042014040

Issue

Vol. 3 No. 6 (2014)

Section

Articles

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Copyright (c) 2015 JOSIVANIA SILVA FARIAS, DANILO SANTANA PEREIRA, PEDRO H.MELO ALBUQUERQUE, MATEUS DE SOUSA MARTINS

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