Generation and management of ideas: the ideando project as a local strategy for innovation

Authors

  • Andréa Maristela Bauer Tamanine University of Joinville Region, UNIVILLE, Brazil. https://orcid.org/0000-0003-2038-2491
  • Sueli Maria Weiss Rank University of Joinville Region, UNIVILLE, Brazil.
  • Jucilei Geraldo Hubner University of Joinville Region, UNIVILLE, Brazil.

DOI:

https://doi.org/10.5965/2316419007112018030

Keywords:

innovation, idea management, creativity

Abstract

The article is based on the presentation of the IDEANDO project, approved by the University of the Region of Joinville - Univille - for execution in the biennium 2018- 2019. The proposal is based on the strategy of interaction between teaching and research and extension of the Univille and is constituted in systematized activities directed to the generation of innovative ideas. In addition, the project aims to raise the scene of the institutions that shape the local ecosystem of innovation and promote the integration of these actors in the cycle of ideas management until the implementation phase, at which time innovation can be opportunistic. The main desired results are a work methodology for generating and managing ideas that can be shared; an online platform of technological and social demands and a mapping of the institutions that form the innovation ecosystem of the region that surrounds the municipalities of São Bento do Sul, Rio Negrinho and Campo Alegre.

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Author Biographies

Andréa Maristela Bauer Tamanine, University of Joinville Region, UNIVILLE, Brazil.

Postdoctoral fellow at the Autonomous University of Barcelona, UAB, Spain.

PhD in Letters from the Paraná Federal University, UFPR, Brazil.

Has a stricto sensu Master’s degree in Linguistic Studies from the Paraná Federal University, UFPR, Brazil.

International MBA in Strategic Innovation Management from the Pontifical Catholic University of Paraná, PUC/PR, Brazil.

Lato Sensu Specialist in LP – Writing from the University of Vale do Itajaí, UNIVALI, Brazil.

Graduated in Letters at the Paraná Federal University, UFPR, Brazil.

Professor at the University of the Region of Joinville, UNIVILLE, Brazil.

Sueli Maria Weiss Rank, University of Joinville Region, UNIVILLE, Brazil.

Has a Master’s degree in Production Engineering from the Santa Catarina Federal University, UFSC, Brazil.

Specialist in Marketing from the University of the Region of Joinville, UNIVILLE, Brazil.

Graduated in Business Administration at the University of the Region of Joinville, UNIVILLE, Brazil.

Professor at the University of the Region of Joinville, UNIVILLE, Brazil.

Jucilei Geraldo Hubner, University of Joinville Region, UNIVILLE, Brazil.

Has a Master’s degree in Business Administration from the Blumenau Regional University Foundation, FURB, Brazil.

Specialist in Controllership from the Blumenau Regional University Foundation, FURB, Brazil.

Graduated in Economics at the Blumenau Regional University Foundation, FURB, Brazil.

Professor at the Joinville Region University, UNIVILLE, Brazil.

References

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Published

2018-12-19

How to Cite

Tamanine, A. M. B., Rank, S. M. W., & Hubner, J. G. (2018). Generation and management of ideas: the ideando project as a local strategy for innovation. Revista Brasileira De Contabilidade E Gestão, 7(13), 30–38. https://doi.org/10.5965/2316419007112018030

Issue

Vol. 7 No. 13 (2018)

Section

INOVA

License

Copyright (c) 2018 REAVI - Revista Eletrônica do Alto Vale do Itajaí

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