Consumer behavior: analysis of factors influencing in the pet segment

Authors

DOI:

https://doi.org/10.5965/2316419009152020051

Keywords:

Acai Berry Whisk, Trajectory Dependency, Golden Era of Rubber, Brazilian Amazon

Abstract

When considering the importance of history as a learning tool for future actions, combined with the temporal sequences that explain economic and social development, this research has set itself the objective of identifying the trajectory of the açaí entrepreneur when it is studied from the conceptual perspective of dependence on Trajectory. Through a predominantly bibliographic research method, it was concluded that the entrepreneur who today acts as an açaí beater in the cities of the Brazilian Amazon had as a precursor the man who worked in guilds in the free cities of Europe, permeated the historical performance of the black and of the Indian in the Brazilian Amazon and culminated with the Northeastern who, after the decline of the golden age of rubber, began to extractivism in the holes and rivers that surround the cities of the Brazilian Amazon. In summary, this was the trajectory dependency of today's açaí entrepreneur who operates in the cities of the Brazilian Amazon.

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Author Biographies

José Luiz Nunes Fernandes, Amazon University, UNAMA, Brazil.

Graduated in Business Accounting at the School of Economics, Administration, and Accounting, University of São Paulo, FEA/USP, Brazil.

Graduated in Accounting Sciences at the Colégio Moderno Integrated University, FICOM, Brazil.

Adjunct Professor at the Pará Federal University, UPA, Brazil.

Bárbara Ádria Oliveira Farias Fernandes, Amazon University, UNAMA, Brazil.

PhD in Business Administration from the University of the Amazon, UNAMA, Brazil.

Has a Master’s degree in Business Administration from the Municipal University of São Caetano do Sul, USCS, Brazil.

Specialist in Accounting for Business Management from the Ideal University, FACI, Brazil.

Graduated in Accounting Sciences at the University of the Amazon, UNAMA, Brazil.

João Carvalho Lobo Neto, Federal University of Pará, UFPA, Brazil.

Lato sensu specialist in Auditing and Controllership from the University of the Amazon, UNAMA, Brazil.

Graduated in Accounting Sciences at the Pará Federal University, UFPA, Brazil.

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Published

2020-12-18

How to Cite

Fernandes, J. L. N., Fernandes, B. Ádria O. F., & Lobo Neto, J. C. (2020). Consumer behavior: analysis of factors influencing in the pet segment. Revista Brasileira De Contabilidade E Gestão, 9(17). https://doi.org/10.5965/2316419009152020051

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Articles