Natural Dyeing and Innovation: strategies for a more sustainable and technological fashion

Authors

DOI:

https://doi.org/10.5965/1982615x19482026e0007

Keywords:

Natural dyeing, Technological innovation, Sustainable fashion

Abstract

This research aimed to explore how technological innovation can enhance the use of natural dyeing in fashion by investigating projects that bridge ancestral techniques and contemporary technologies. Employing an applied, qualitative, exploratory, and descriptive approach, the study was conducted through multiple case studies and content analysis. Six companies and projects were examined for their integration of natural dyeing practices with modern technologies such as biotechnology, smart textiles, nanotechnology, and blockchain. Data were processed using thematic content analysis, supported by the DeepSeek large language model for the categorization of ten critical dimensions, including challenges, opportunities, economic viability, and cultural impact. The results indicated that, while challenges regarding scalability and costs persist, the combination of traditional knowledge and emerging technologies fosters low-impact solutions and cultural appreciation. This research contributes by proposing an operational roadmap of practical guidelines tailored to the Global South context, highlighting pathways for designers and brands to align technological sovereignty with socio-environmental responsibility, thereby reframing fashion as a positive and regenerative force.

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Author Biographies

  • José Eduardo Vilas Bôas Silva, University of São Paulo

     

     

  • Aline Barbosa da Cruz Prudente, State University of Campinas (UNICAMP)

     

     

  • Maria Sílvia Barros de Held, University of São Paulo

     

     

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Published

2026-10-31

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Variata

How to Cite

Natural Dyeing and Innovation: strategies for a more sustainable and technological fashion. ModaPalavra e-periódico, v. 19, n. 48, p. 01–30, 31 Oct.2026.