ModaPalavra e-periódico
type: channel
description: Journal of the Fashion area linked to the Graduate Program in Fashion, at the Arts, Design and Fashion Center of the University of Santa Catarina State (UDESC) ISSN: 1982-615x Frequency: continuous Year of creation: 2008
publisher: Universidade do Estado de Santa Catarina
language: en
publication name: ModaPalavra e-periódico
issn: 1982-615X
copyright: When submitting an article for publication in ModaPalavra e-periodico, the author (s) agree (s) with the following terms: Authors maintain the copyright in their manuscripts and grant the journal the right of first publication, with work simultaneously licensed under the Creative Commons Attribution-NonCommercial 4.0 International, which allows sharing the work with the acknowledgment of authorship and the initial publication in the journal without payment ; Authors may use the same results in other publications after the first publication, provided that they indicate ModaPalavra e-journal as the original publication medium; Authors are authorized to take additional contracts, separately, only after the original publication in ModaPalavra e-journal, provided they indicate ModaPalavra e-journal as the original publication medium; Authors are allowed and encouraged to publish and distribute their work online (eg in institutional repositories or on their personal page), only after the editorial process and the first publication, provided they indicate ModaPalavra e-journal as the original publication medium; To indicate ModaPalavra e-journal as the original publication medium, authors should use the following text template: "This article was originally published by ModaPalavra e-periodical, under a CC BY NC license, in its volume [insert volume] number [insert number] in the year of [insert year], and can be accessed at: http://www.revistas.udesc.br/index.php/modapalavra/ "; The opinions expressed in the articles are the author’s sole responsibility, not necessarily reflecting the journal’s opinion. The publication of any material that is owned and held in copyright by a third party, including – but not limited to - articles, photos or drawings was previously authorized by their representatives to be published in ModaPalavra e-journal.
items: Diversity in Avatars: challenges and perspectives in representing bodies in digital fashion
items: Building connections: co-creation experiences as an affective branding strategy in children's fashion
items: Fashion and Clothing in Healthcare: perceptions on uses, meanings, and impacts

Diversity in Avatars: challenges and perspectives in representing bodies in digital fashion
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description: The present research aims to analyze the representation of human body diversity in avatars of 3D modeling systems designed for the fashion market, emphasizing the inclusion of different ethnicities and body types. Based on a traditional literature review, it adopts the methodology of visual message analysis proposed by Sanches (2017; 2012) to examine social media publications, such as Instagram and LinkedIn, using a qualitative and descriptive approach. The analysis of the results highlights the growing popularity of 3D fashion, the perspective of color-blind intersectionality, and digital exclusion resulting from the lack of representativity in available avatars. Furthermore, the predominance of Eurocentric beauty standards is observed in the construction of these avatars, with limited diversity in terms of skin color and physical features. Finally, the research emphasizes the urgent need for greater inclusion and plural representation in digital fashion, suggesting that designers and 3D artists adopt practices that better reflect the diversity of contemporary society.
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creator: Macivaldo Santana dos Santos
creator: Lucas da Rosa
creator: Daniela Novelli
creator: Walter Dutra da Silveira Neto
rights: Copyright (c) 2026 Macivaldo Santana dos Santos, Daniela Novelli, Walter Dutra da Silveira Neto, Lucas da Rosa http://creativecommons.org/licenses/by-nc/4.0
date: 2026-02-06
publication date: 2026-02-06
starting page: 01
ending page: 28
doi: 10.5965/1982615x19482026e0001

Building connections: co-creation experiences as an affective branding strategy in children's fashion
type: item
description: This article aims to understand how consumer content co-creation contributes to emotional engagement, a sense of belonging, and the symbolic strengthening of a brand. The research, of a qualitative and descriptive nature, was conducted with 14 families who participated in photographic campaigns promoted by the brand LOK, in which parents were invited to create original images of their children wearing apparel from the new collection. The responses were analyzed in light of theoretical frameworks on branding, brand experience, identification, co-creation, and consumer behavior. The results suggest that participants felt free to create and emotionally connected to the brand, and that co-creation functioned as a catalyst for symbolic bond and loyalty. The study also highlights the potential of collaborative strategies for small fashion brands. Finally, the study outlines its limitations and suggests directions for future research.
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creator: Isadora Heusi Santos
creator: Henrique de Souza Goulart
creator: Célio Teodorico Santos
rights: Copyright (c) 2026 Isadora Heusi Santos, Henrique de Souza Goulart, Célio Teodorico Santos http://creativecommons.org/licenses/by-nc/4.0
date: 2026-04-01
publication date: 2026-04-01
starting page: 01
ending page: 28
doi: 10.5965/1982615x19482026e0003

Fashion and Clothing in Healthcare: perceptions on uses, meanings, and impacts
type: item
description: Clothing, in addition to expressing aesthetic and cultural aspects, also influences issues related to physical and emotional health. However, the role of clothing as a form of self-care is rarely considered, creating a gap between fashion and health. This article aims to understand how healthcare professionals perceive fashion and clothing in the context of healthcare, considering symbolic, functional, and environmental dimensions. This knowledge is relevant to understanding how healthcare practice can contribute to the creation of products and strategies aimed at health promotion. The qualitative research used semi-structured interviews with eleven professionals from different healthcare fields, whose accounts were analyzed using content analysis. Five categories emerged: functionality and comfort; hygiene, safety, and prevention; identity and self-esteem; motivation and therapeutic goals; and environmental perception of clothing. The results indicate that clothing influences perceptions of comfort, identity, and well-being, as well as acting as support in rehabilitation processes, self-esteem, and autonomy. In some cases, interviewees reported using clothing as a tool for therapeutic mediation or to stimulate self-care. On the other hand, a lack of awareness was observed regarding the environmental impacts of clothing production and disposal, indicating the need to broaden the dialogue between fashion, health, and sustainability. It is concluded that clothing should be recognized as an active element in care practices, reinforcing the dialogue between fashion and health and contributing to the training of professionals, encouraging the creation of products more sensitive to human needs.
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creator: Marcio José Silva
creator: Lucas França Garcia
creator: Leonardo Pestillo de Oliveira
rights: Copyright (c) 2026 Marcio José Silva, Lucas França Garcia, Leonardo Pestillo de Oliveira http://creativecommons.org/licenses/by-nc/4.0
date: 2026-03-06
publication date: 2026-03-06
doi: 10.5965/1982615x19482026e0002