The Association of Education Journalists (JEDUCA) as a private apparatus of he-gemony and its discursive construction of secondary education in Brazil: episte-mic interfaces with Portugal

Abstract

This bibliographic and documental article is linked to the readings and problematizations car-ried out on the presence of Private Hegemony Apparatuses (APHs) in the educational field. Therefore, JEDUCA (Association of Education Journalists) represents one of the arms of the various APHs that have been systematically interfering in the formative directions of Basic Education, based on a homogenizing journalistic discourse driven by the business ideology. Our central hypothesis was the theoretical argument that JEDUCA has historically been an important APH allied to the Private Apparatuses of Corporate Hegemony (APHe), operating in the main hegemonic corporate media outlets and effectively contributing to building an active consensus among teachers and students. Thus, some research questions seemed pertinent to us: i. How has JEDUCA been working to build an active consensus among teachers, students and students' families on the homogenization of the curriculum in basic education? ii. What are JEDUCA's discursive strategies or journalistic angles for defending the ‘New’ Secondary Education and a ‘new type’ of worker? iii. Conceptually, can JEDUCA be considered an APH? iv. Do associations like JEDUCA exist in Portugal, that is, are there organized groups of journalists specializing in education in the print and electronic media (digital platform)? v. How can the concept of framing help us understand the construc-tion/manufacturing of news in the corporate media, especially in Brazil?