Entrevista: Visualização do conhecimento na gestão das marcas
DOI:
https://doi.org/10.5965/1808312914242019217Keywords:
Visualização do conhecimento, Marcas de moda, Publicidade, Entrevista.Abstract
Nesta entrevista, conversamos com Maria Collier de Mendonça, Pós-doutoranda em Engenharia e Gestão do Conhecimento na Universidade Federal de Santa Catarina. A pesquisadora investiga técnicas de visualização do conhecimento aplicadas à gestão de marcas. As perguntas abordam assuntos relacionados à sua trajetória profissional, publicidade, branding, marketing, design thinking e semiótica aplicada.
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Copyright (c) 2019 Ana Paula Santos de Avila, Sandra Rech, Dulce Holanda Maciel
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